The image depicts David Beckham in a red Adidas fleece. Adidas is a
sports brand, and David Beckham is a male ex-athlete so both of these features
attract the target audience of sporty men because many people idolise him as an
elite footballer and Adidas is a worldwide famous brand that is trendy for
athletic men in terms of fashion therefore men who are conscious of how fit
their body is will be more inclined to purchase it. David Beckham is also
looking directly into the camera lens so he seems to be staring straight at the
audience which draws in the customer and makes them feel like Beckham is
targeting his gaze to them and since his image is also overlapping the title he
looks like he’s in front of the text on the cover which emphasises the fact
that he is standing out to the reader directly.
The title says “Men’s Health” so it again naturally appeals to males in
general because most males are concerned for their health. The title is orange,
which is a similar colour to the red Adidas fleece. Because of these blend of
colours, the front seems more pleasing to the eye. There are no extravagant
colours to distract the reader; instead there is a simple layout that isn’t
complicated.
The coverlines seems to target the audience’s ego. They use women as an
incentive to buy the magazine and mention various ways in which to look great.
The coverlines seem to not talk about health but rather fashion and what is
attractive for a guy to look in. “101 Ways To Look Great”. 101 is printed in the same
shade of red as his Adidas which again corresponds to the readers eyes as a
matching colour.
The title says “Men’s Health” so it again naturally appeals to males in
general because most males are concerned for their health. The title is orange,
which is a similar colour to the red Adidas fleece. Because of these blend of
colours, the front seems more pleasing to the eye. There are no extravagant
colours to distract the reader; instead there is a simple layout that isn’t
complicated.
The coverlines seems to target the audience’s ego. They use women as an
incentive to buy the magazine and mention various ways in which to look great.
The coverlines seem to not talk about health but rather fashion and what is
attractive for a guy to look in. “101 Ways To Look Great”. “101” is in the same
shade of red as his Adidas which again corresponds to the reader’s eyes as a
matching colour.
“101 Ways To Look Great” is the clearly the
main coverline on the magazine. It automatically appeals to the social belief
that we should be attractive and so most who read that slogan will be intrigued
about how they can achieve that. Additionally, everyone wants to look good
regardless of society’s beliefs. It’s positioned
next to David Beckham’s head as the first article and the numbers are in a broad
red which sticks out in comparison to the black font that is used for the rest
of the title.
The tagline is “Style with Muscle”, a
catchy slogan which again appeals to the reader’s responsiveness of the word “Muscle”.
Again, men’s stereotypically known beauty standard is muscly so men who possess
that feature will want to know how to show off those muscles or style clothes
to highlight them which is what the slogan is made to aim at.
Grey, black, red and orange are all used in
the writing of the magazine cover. The grey is insignificant in comparison to
the other, much broader colours. Black is the most used colour for coverlines
with the lower cases in the quiet grey. Both complement each other as they are
next to each other on the colour scheme. As are orange and red. Orange is used
for the headline of the magazine and a little string of words which also stick
out because they are next to the black letters. Black and orange aren’t near each
other on the colour scheme so with the grey whitewashed background they are even
more noticeable. The words are “All-Star Style” which again appeals to men’s
wants of wanting to be the best. These colours are simple and go in pairs with
each other and so the layout of the cover page is also simple which makes it
easy to read as there is no complicated colour scheme used.
The language is Standard English, but not completely
formal as there is a friendly tone used. Again it is easy to understand so it
follows the theme of simple style so as to not overwhelm the reader’s mind. Socially,
men are not known to enjoy detail and excessive words, and the magazine has
used that stereotype to map out this magazine.
